Senior Product Designer with 6 years of experience turning complex problems into solutions that drive growth

I turn insights into growth opportunities by:

Understanding the user journey

Analyzing the data

Balancing business goals

Nuts.com

Streamlined Subscription Flow Boosts AOV by 5%

I redesigned the subscription management experience to address key user pain points and drive higher retention.

Nuts.com

Stronger Trust Signals on PDP Lower Bounce Rate by 10%

My redesign of the product detail page (PDP) enhanced navigation and simplified basket building.

RTA Cabinet Store

Enhanced PDP with Filters Increased Sample Conversions by 43%

Redesigned the product page on RTA Cabinet Store to make browsing easier & highlight samples.

Decor Planet

Simplified Checkout Flow Drove 16% Lift in Conversion Rate

I simplified Decor Planet’s checkout process & addressed user’s biggest frustrations.

RTA Cabinet Store

Landing Page Redesign Increased Customer Leads by 13.3%

I redesigned RTA Cabinet Store's “Free Kitchen Design” page to better explain the design process & timeline.